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10 things before you launch your website

10 things to do before you launch your website

I’ll be sharing with you what to consider doing before you launch your new website. The design of your site is only the start, so before you launch your website don’t forget about the following things below.

BEFORE YOU LAUNCH YOUR WEBSITE CHECKLIST

ssl certificate

This should have been established in the domain process but if it wasn’t it’s important that you add one to your site. These are more important than ever and if you’re not using one Google and other browsers will flag your website as unsecured. Some host companies will offer free SSL certificates but most charge a fee that is renewed every year.

permalinks

Whether you’re using WordPress or Squarespace it’s very easy to create permalink that is memorable to your audience. It’s best to go simple and just have your URL followed by the title of your page or blog post. Stay away from more complicated links that include dates, months, etc. Depending on the kind of site you have they can be hard for visitors to reach.

Stay away from the plain option, it’s harder to track and bad for SEO. Post name is the best way to go.

responsive design

Test your site out using a variety of different browsers to make sure it works. You’ll also need to make sure that your site appears legible on mobile and tablets. Even if you have a responsive design theme, sometimes the content and images might overlap.

search engine optimization

You’ll want people to come to your site right? Then you’ll need to make it easier for your site to be found. This is where search engine optimization comes in. Squarespace has SEO built right in but if you’re using WordPress with a theme that doesn’t offer SEO integration you’ll have to decide on a plugin. Yoast SEO is a good free option to use to get started. When setting it up, use proper SEO techniques, that include unique page titles and meta descriptions.

This is a snippet of the SEO for this blog post using the Yoast SEO plugin.

functionality

This is just as important as making sure your site is responsive on all devices. Here, you’ll need to make sure that all the details and features are functional across the website. This will include lead magnet forms, email sign-ups and comment section. If you have hover effects on the site or slideshows make sure those work as well. You’ll also need to check that your internal and external links work correctly. Don’t forget to optimize the site speed to make sure it loads quickly.

test contact forms

This goes along with the functionality of your site. There is nothing more frustrating for a user to fill out a form and it never gets sent to you. Before launching your site make sure the backend of your forms is set to go to the right email. If you’re offering incentives make sure they lead to the right mailing list and the email is ready to go. After this go ahead and test the forms on the site to get the visitors experience and ensure they are configured correctly. 

check for grammar and spelling

While there a tools such as Grammarly to help with your spelling and grammar, nothing is 100% correct. It helps if you read your content out loud to see if there are any errors on the page. Ensure that you take the time to read your website, edit out errors and correct spelling. Nothing is worse than a badly worded page especially if you’re offering a service. Review your content strategy and ensure you’re targeting your keywords effectively.

favicon

Some people tend to forget to set this up. What exactly is a favicon? Well, it’s the small icon that appears next to your website address in the address bar within browsers. It also appears when someone bookmarks your website. It’s a great opportunity to extend your branding so your icon should match your existing brand design. Square icons offer the best results you can add a background color to it or leave it with a transparent background.

back up your website

After you’ve made all the updates to your site make sure you back up the site before launch. This will prevent any loss of date and gives you an added peace of mind if something goes wrong.

set up google analytics

Google Analytics allows you to not only see how many people visit your website but where they are coming from, what browsers they use, how long they stay on your website, what pages they visit and so much more. This is a good way to see where most of your visitors are coming from and want social networks you should place most of your focus on.

BEFORE YOU LAUNCH YOUR WEBSITE CHECKLIST

Until next time,