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Creating a color palette for your brand

Creating a color palette for your brand

Do you want to start an online brand? One of the most important parts of the brand design is crafting the perfect color palette for your new brand. It’s a lot more that goes into it than what will be mentioned in this post. This post is to show you the basics on how you can do it yourself. If you’d like to follow along using the free design templates provided enter your email address to get the downloads before we begin.

Mood Board + Color Palette Download

consider your audience

Before you even begin the journey of selecting the new brand colors you have to think about the field you’re in and your target audience. Selecting colors that you like can be fun but you also have to keep in mind if it will appeal to your target audience. For example, if you’re a beauty brand you might want to go with brighter colors because it draws your audience in more.

collect inspiration & create a mood board

Before you begin any project the first thing to do is gather all of your inspiration. When it comes to creating your color palette either create a Pinterest board or collect images that you envision for your brand. Once you’ve gathered all of your images you’ll combine the ones that stand out the most to you into a mood board, you’ll use the template provided to add your images. If you’re not sure how to create or edit a mood board you can click here to learn how to.

Selecting a color palette for your brand

selecting your colors

Now that we’ve created the mood board with your images it’s now time to select your colors. Keep in mind a good brand color palette should have 2 main colors, 2 main accent colors and at least 1 neutral. Don’t select colors just because you like them, your final color palette must also flow together.

Selecting a color palette for your brand

From the mood board created above, these are the main colors that were selected. You can use the eyedropper tool in Photoshop to select the colors that stand out most to you. You’ll get the hex code for those colors and add it to your swatches or your library if you’re using the Creative Cloud. If you find yourself stock within Photoshop you can always use a site like coolors to help finalize your color palette. Enter the hex number of the colors you’ve got and hit the space bar until you find the other colors that will go with those.

I don’t recommend this step for creating your main brand colors because you’ll like to have colors that mean something for you and your brand. But this step is perfect to use for small projects that you may have such as promotions for a product or new course etc.

“Why do two colors, put one next to the other, sing? Can one really explain this?”

Pablo Picasso

make sure your colors work

You’ll have to make sure that your main colors and accent colors work with each other. What do I mean by this? The colors you’ve selected for your accent color can be seen if it used on top of the main colors you’ve chosen. See examples below, although most colors look good next to each other you have to make sure it’s legible. Your neutral color selected should always be much lighter than the main and accent colors you’ve selected.

Selecting a color palette for your brand

presenting your colors

Once you have your 4-5 colors it’s now time to present them and implement them in your designs. You can use the color presentation template included in the download to showcase your new colors. Here is how the colors selected are showcased. Remember to add the hex codes for each of the colors you’ve selected.

Selecting a color palette for your brand

This is a quick overview of how to create a simple color palette for your brand. You’ll have to do a little bit more in-depth research at the beginning if you’re not familiar with colors. Remember to keep your brand colors hex codes etc in a place where you easily get to when editing graphics for your brand. Also, please be consistent when using your brand colors, don’t have a different set of colors for everything your post on social media. Note, if you’re a designer looking to create a color palette for your clients, this is not the post for you especially during the presentation phase. I’ll be doing another post soon specifically for designers on how to present a color palette to their clients. Don’t forget to download your color palette starter kit by entering your information below.


Until next time